Sunday, May 3, 2015

The Mass Media



<br /> An essay for BSC students<br />


Media=sing/pl. the main ways that large numbers of people receive information and entertainment.
The mass media sources of information and news such as newspapers,magazines,radio,television, and the Internet that reach and influence large numbers.

The mass media mean sources of information,news and entertainment which are newspapers,magazines,radio and television, and now the internet.These media provide information,news and entertainment to the masses(all kinds of common people). It means that they disseminate information and entertainment on a wide scale.They manipulate people,which is the subject of much research and discussion today.

Workers,professionals,educated rich people and all other-men,women and children everywhere-are within the range and influence of the mass media.And,conversely,all manner of knowledge is within the reach the mass media like hungry flocks approaching "pastures new."

Perhaps more than the print media,the audio-visual media are easily accessible for having effortless pleasures.The radio and television bring to everyone,whether literate or illiterate,the pleasure of music,songs,dances,drama,films and scenes of social and natural life.They open to us the doors of our own cultural life in all the provinces and in all parts of other countries.We are lost in the world of art and reality as we watch movies of love and art from different countries,most of them dubbed in English.With our understanding of this great language,we understand readily what is happening in China and Japan,Germany and Switzerland,America and Canada,Egypt and Nigeria,Australia and Philippines, and everywhere in every clime.We learned through the mass media what is happening in education,politics,industry,agriculture,trade,sports,war,the criminal sphere, and all other spheres under the sun.This is the international information and cultural revolution that has been brought about by the radio,television, and the Internet, and which is growing or expanding day after day.

The internet is the latest addition to the mass media.It is a network connecting millions of computer network sin the world.Through it we get connected to the official,educational,commercial,social,political and other fields of activity and thought the world.

However,newspapers,magazines,radio and TV,together with the Internet,can be made use of positively as well as negatively.They can develop our minds and character as well as distort them when they present to us scenes of corruption and evil doings.However,through their harmless entertainment they can keep us happy,satisfied and hopeful as well as well informed.Who would not like to work and struggle for high aims if he is inwardly satisfied and happy?

The mass media can make us wiser and more knowledgeable with the passage of time.As we gather knowledge through them in different fields,our point of view or attitude towards life or outlook on life becomes universal and we begin feeling that we are citizens of the world.


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