Man has a nature of curiosity.He always engages with doing something unique.In the past century they explored in many fields.It was a time when a man could hardly think about the unbelievable development that is within reach now.
Media is a mean of transmitting the message,thought,opinion and view point.In the beginning,man used horse and other animals to send the message to the receiver.It took time to deliver the message and the probability of spoiling the message was on the top.Now man has entered the age of science and technology.They have explored the farther space.They have got a tremendous achievement in many fields as well as electronic media.We are living in the era of electronic media.None can avoid and escape from it.It is prevailing profound effects on advertisement,education,information,politics and other social activities.
Television is a wonderful invention of modern age.It has revolutionized the entire society and brought many changes in our social life.It was introduced in pakistan in 1964.
Television plays an important role in national life as it affects the ideas and behaviors of all kinds of people.Tv has a number of uses.Whether it is rain or sunshine,hot or cold outside,we can enjoy the television programs just as we can watch films and dramas.Thus,television makes us forget our worries for some time.Television presents programs of information.The most important of these is the television news.We listen to the news with great interest and get the latest news from all concerns of the world.
Man has a nature of curiosity.He always engages with doing something unique.In the past century they explored in many field.It was a time when a man could hardly think about the unbelievable development that is within reach now.
Media is a mean of transmitting the message,thought,opinion and view point.In the beginning,man used horse and other animal to send the message to the receiver.It took time to deliver the message and the probability of spoiling the message was on the top.Now man has entered the age of science and technology.They have explored the farther space. They have got a tremendous achievement in many field as well as electronic media.We are living in the era of electronic media.None can avoid and escape from it. It is prevailing profound effects on advertisement,education,information,politics and other social activities.
Electronic media has revolutionized the information system. Now everyone can be aware himself with current information and updates. So many tv channels in the country and internet websites justify the importance and advantages of electronic media where everyone has a freedom to exchange his view point freely.
Television can be used to teach uneducated people.Educational programs of different kinds are very informative.There are discussion and lectures on science and arts subjects.For example,films on scientific inventions and developments in the advanced countries are telecast` for the viewers.There are agricultural,medical and industrial programs on tv that guide the people in their respective fields.Tv also plays an important role in economic development of the country. Tv also presents programs on national affairs.In these programs the political activities of rulers and leaders are described.The policies of the government in different fields of national life are presented and discussed.We can also view useful programs on tv concerning international affairs.They inform us about the relation,disputes and problems of different countries.There can be seen certain religious programs on tv.People viewing such programs can add to their understanding of religion.Different religious scholars are invited in specific programs.They suggest solutions for different problems in the light of religion.Specific time is allocated for the advertisements which help in the growth of industry.Colorful and attractive commercials draw the attention of the viewers who are compelled to those products. To conclude,we can say that electronic media has developed to a great extent.People can watch the transmissions of the other countries of the world through dish antinas and cable network.This thing has made tv a powerful source of entertainment.People can enjoy watching the culture,places and heritage of different countries on their tv screen.Great care,however,has to be taken in the selection and presentation of the programs as tv has an immediate and vital impact on the viewer.There should be a fine balance between entertainment and education.Excessive and immoral use of tv may spoil the immature minds.
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